Benefits
Activity on the European Market: important but expensive
The geo-political, economic, demographical conditions have been changing dramatically these years.
All companies and organizations in the tourism industry are greately affected. More than ever
before it is important to be active on different markets in order to minimize the risk of the
breaking-away of the major markets. The European, and in particular the German-speaking market,
are among the most important worldwide. Due to the changing conditions, international tourism
companies are experiencing growing competition on this market, which means higher costs and less
turnover through falling prices. Some companies or organization stop investing and renounce thus
in the middle run to their market share.
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